Kristi Raines
Marketing Director
Kristi is our Marketing Director, working out of any of our offices she can make her way to, from her Florence, SC home. Her experience spans categories including, but not limited to, B2B, manufacturing, packaging, e-commerce, veterinary care, finance, recruitment marketing, employer branding, and several others. A former collegiate athlete, she enjoys staying active by running, weightlifting and avoiding being tackled by and wrestling with her 8-year-old son. She has also been married for 14 years and has a rescue dog named Comet (aka, a reindeer).
Healthcare Marketing Beyond Compliance: Building Patient Trust Through Digital Engagement Strategies
For patients, a world of healthcare-related information and communications capabilities can be accessed nearly anytime with just a few clicks and swipes. Modern patients can book appointments online, evaluate symptoms in real-time using smart health apps and connect with pro...
Crafting Personalized Marketing Campaigns To Improve Patient Retention
Creating personalized healthcare marketing campaigns is critical for a provider’s successful patient retention program and revenue stream. Thoughtful, custom marketing increases engagement and improves patients’ health outcomes and satisfaction.
How AI-Powered Tools Are Transforming Content Creation in Healthcare Marketing
For healthcare marketers, the future of content creation has arrived. At nearly every step of the process, from identifying relevant topics and generating first drafts to tailoring messages that resonate with distinct audiences and finding success on social media, artificial...
How AI-Powered Tools Are Elevating Patient Engagement and Experiences
Considering all the benefits artificial intelligence (AI) can provide, there’s no longer any doubt that healthcare marketers should be tapping into it. For example, to spotlight just two of the many advantages the quickly evolving technology offers, leveraging AI tools in ...
Building a Seamless Patient Journey With Omnichannel Marketing Strategies
You don’t need a medical degree to grasp this simple truth: In healthcare, the more informed and involved patients are, the better their results are likely to be. And to make this happen, consistent communications are key. This is the driving concept behind omnichannel mar...
How To Build a Patient-Centered Marketing Strategy That Drives Growth in 2025
By implementing healthcare marketing strategies that keep the primary focus on the patient, care providers can spur growth in 2025 — and far beyond. Read on to learn more about how your healthcare system, service line or specialty practice can implement a patient-centered ...
Beyond the Waiting Room: Healthcare Marketing Trends to Watch in 2025
The healthcare landscape is constantly evolving, and so too must its marketing strategies. As we head into 2025, healthcare marketers need to be on the pulse of emerging trends to connect with patients effectively. Here's a look at key trends that will shape healthcare marke...
A Political-Season Primer: PR and Marketing Strategies for Brands During a Heated Election Run-Up
According to a recent survey by the American Psychiatric Association, nearly three in four Americans report feeling anxiety about the upcoming 2024 U.S. election. And while we don’t have the research to prove it, we’d be willing to bet that the numbers are even higher am...
From Likes to Loyalty: The Impact of Social Media on Consumer Engagement
The digital age has transformed the way businesses connect with consumers. Social media has become the go-to platform for brands to reach their target audience and build meaningful relationships. Gone are the days of impersonal advertising — social media allows for targete...