Social Commerce: How Integrating Shopping Features Into Your Social Platforms Can Drive E-Commerce GrowthAccording to the latest available statistics, more than 302 million Americans were active social media users in 2023, representing over 91% of the U.S. population. And of course, for brands selling their goods and services online, this represents a huge...
Organic Vs. Paid Social MediaAmericans are inundated with social media. Every website we visit likely pushes us to its social media channels and vice versa. According to a Gallup post, here are some stats for Americans using the most popular social media platforms:
Meta Verified: Can the Paid Subscription Service Elevate Your Social Media Presence?Meta (formerly known as Facebook) has announced the testing stages of the newest innovation to the Facebook and Instagram platforms: Meta Verified, a paid subscription bundle offering account verification and increased security protections for creators on Facebook and Instagram.
9 Powerful Reasons Content Marketing Has Gone MainstreamBrands have been sharing their stories with consumers in an effort to drum up business for centuries. But according to the Content Marketing Institute, what most consider to be the first official attempt at “content marketing” can be traced back...
These 6 Social Media Trends Could Create Big Waves in 2023For brands of all shapes and sizes, social media offers the opportunity to grab consumers’ attention and, when used effectively, move them along the path to purchase (and in some cases, even toward brand loyalty and brand ambassadorship). But to...
To Achieve Peak Social Engagement for Your Brand, Post at These TimesFor brands far and wide (and large and small), social media has proven to be an effective and budget-friendly way to both reach new customers and stay top of mind with existing ones. And as many social media managers have...
Tap Into TikTok Trends to Drive Crazy Engagement on The World’s Fastest Growing Social PlatformWith more than 650 million downloads worldwide in 2021 (the most of any app or game on the planet over the course of the year), it seems abundantly clear: TikTok has officially taken the social media world by storm since...