Kristi Raines, Author at Brandon

Dec

20

2024

How To Build a Patient-Centered Marketing Strategy That Drives Growth in 2025

By implementing healthcare marketing strategies that keep the primary focus on the patient, care providers can spur growth in 2025 — and far beyond. Read on to learn more about how your healthcare system, service line or specialty practice can...

Nov

14

2024

Beyond the Waiting Room: Healthcare Marketing Trends to Watch in 2025

The healthcare landscape is constantly evolving, and so too must its marketing strategies. As we head into 2025, healthcare marketers need to be on the pulse of emerging trends to connect with patients effectively. Here's a look at key trends...

Sep

24

2024

A Political-Season Primer: PR and Marketing Strategies for Brands During a Heated Election Run-Up

According to a recent survey by the American Psychiatric Association, nearly three in four Americans report feeling anxiety about the upcoming 2024 U.S. election. And while we don’t have the research to prove it, we’d be willing to bet that...

May

07

2024

From Likes to Loyalty: The Impact of Social Media on Consumer Engagement

The digital age has transformed the way businesses connect with consumers. Social media has become the go-to platform for brands to reach their target audience and build meaningful relationships. Gone are the days of impersonal advertising — social media allows...

Apr

25

2024

Influencer Marketing: Unlocking the Power of Targeted Audiences

In today’s digitally-driven world, influencer marketing has emerged as a powerful tool for reaching and engaging specific audiences. With the rise of social media platforms and the increasing popularity of influencers, brands have recognized the potential of leveraging these individuals...

Jan

12

2024

To Boost Your Content Marketing Strategy, Leverage the Long-Term Appeal of Evergreen Content

For any brand, creating and sharing content that captures interest and provides value to consumers is always a win — especially when done as part of a well-rounded SEO strategy. And while tapping into trending current topics or timely seasonal...

Jan

03

2024

Social Commerce: How Integrating Shopping Features Into Your Social Platforms Can Drive E-Commerce Growth

According to the latest available statistics, more than 302 million Americans were active social media users in 2023, representing over 91% of the U.S. population. And of course, for brands selling their goods and services online, this represents a huge...

Jul

03

2023

Organic Vs. Paid Social Media

Americans are inundated with social media. Every website we visit likely pushes us to its social media channels and vice versa. According to a Gallup post, here are some stats for Americans using the most popular social media platforms:

Mar

09

2023

Meta Verified: Can the Paid Subscription Service Elevate Your Social Media Presence?

Meta (formerly known as Facebook) has announced the testing stages of the newest innovation to the Facebook and Instagram platforms: Meta Verified, a paid subscription bundle offering account verification and increased security protections for creators on Facebook and Instagram.

Jan

19

2023

9 Powerful Reasons Content Marketing Has Gone Mainstream

Brands have been sharing their stories with consumers in an effort to drum up business for centuries. But according to the Content Marketing Institute, what most consider to be the first official attempt at “content marketing” can be traced back...

Posts by Kristi Raines

How To Build a Patient-Centered Marketing Strategy That Drives Growth in 2025

Beyond the Waiting Room: Healthcare Marketing Trends to Watch in 2025

A Political-Season Primer: PR and Marketing Strategies for Brands During a Heated Election Run-Up

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