Eli Pacheco, Author at Brandon

Jun

21

2021

More Than Just A Rainbow: How Your Business Can Be A True Ally

During Pride Month, a spectrum of colors has infused corporate logos from LinkedIn to Madison Avenue. From box stores, social media, and small businesses, support flows with flying colors. At least, that's what it looks like from the outside.

Apr

13

2021

What’s Brewing? What Beer Drinkers Behavior in Lockdown Taught Us

As COVID-19s global stranglehold shows signs of retreat, it's time to lift a glass to humanity. Many consumers have had plenty of practice at it. As no surprise, beer consumption grew everywhere with everyone in 2020. GlobalWebIndex Data reveals much...

Yellow suitcase with tickets and travel accessories

Apr

07

2021

Your Audience is Ready To Travel. Are you Ready for Them?

As more people feel safer having the COVID-19 vaccine, they're looking to get out and travel again. Out, but not too far out. Although travel dreams are building, would-be adventurers remain indecisive about spreading their wings.

Mar

02

2021

Connecting the Dots: What to Remember About Gen Z

This much we know about Gen Z — they're digital natives. They're aware of social standing. They bring sensibility and limited but growing spending power.

Feb

24

2021

Gen Z and TikTok Are On an Upward Trajectory; Is Your Brand Ready?

TikTok is not your mother’s app. It’s not supposed to be. And yet, brands need to understand the allure and the audience. It won’t be long until TikTok users are mothers (and fathers.) They’re already wowing the social media universe...

Group of young people leaning against the wall, checking their phones

Feb

16

2021

Gen Z Media Consumption Heavily Influenced By Growing Up With Technology

They’re technophiles, with a conscience. Generation Z, like Millennials before them, gets its share of screen time. Yet while they swipe, tap, like, and share, they’re aware of how much attention their tech is getting. Gen Z is active online...

Group of people smiling in a group photo

Feb

10

2021

Gen Z: What the Go-Getter Generation Wants From Their Brands

What do they want, these Gen Zers? Not since - well, since marketers dissected and fussed over Millennials - has the world of commerce been so awash of data and forecasts to predict the base level of desires for a...

Young people standing against a wall, smiling

Feb

02

2021

Gen Z: Where They Live, How They Live, How to Reach Them

As smartphone natives, members of Gen Z take the title of the most digitally engaged generation yet. They grew up with social media platforms, streaming music and TV, and they engage in constant battles on gaming devices (at least, that’s...

People standing against a wall, everyone on their phones

Jan

26

2021

Gen Z: How Marketers Can Win With the Next Wave of Consumer Game-Changers

They’re young, they’re aware, they’re involved, and they are a growing portion of the economy. Just don’t call them Millennials.

Dec

01

2020

The Importance of Aligning Marketing Strategy with Population Health Improvement

Imagine - an entire community, busting the bonds of a health constraint, practically in unison, with help from a marketing strategy for a healthcare program.

Posts by Eli Pacheco

More Than Just A Rainbow: How Your Business Can Be A True Ally

What’s Brewing? What Beer Drinkers Behavior in Lockdown Taught Us

Your Audience is Ready To Travel. Are you Ready for Them?

Connecting the Dots: What to Remember About Gen Z

Gen Z and TikTok Are On an Upward Trajectory; Is Your Brand Ready?

Gen Z Media Consumption Heavily Influenced By Growing Up With Technology

Gen Z: What the Go-Getter Generation Wants From Their Brands

Gen Z: Where They Live, How They Live, How to Reach Them

Gen Z: How Marketers Can Win With the Next Wave of Consumer Game-Changers

The Importance of Aligning Marketing Strategy with Population Health Improvement

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