Ed Lammon, Author at Brandon

Feb

08

2022

Search Engine Marketing 101: SEM, SEO, and PPC

Even for those without a wealth of marketing experience, it should come as no real surprise that in today’s digitally driven business world, online visibility and exposure are considered critical to most modern brands’ sustained success. And fortunately for companies...

Jan

19

2022

Laboring On LinkedIn? Try these 6 Moves for a Marketing Boost.

For enterprises large, small, new and old, LinkedIn offers a powerful way to reach business professionals in the full array of today’s industries — making it an especially powerful marketing tool for brands with a B2B focus. In fact, few...

Jan

07

2022

6 Reasons Your Brand Should Budget for Marketing in 2022

Marketing has always been an important part of doing business — and this is a fundamental truth for brands of all sizes and in every business segment. Because let’s face it: When done well, marketing attracts customers … and without...

Jan

04

2022

6 Growing Trends That Are Likely to Alter the Advertising Landscape in 2022

The advertising landscape has always been a quickly evolving one. And in the digitally driven business world of today, changes that can cause significant shifts in the marketer’s toolbox — and as a result, create a speedy evolution in the...

Dec

23

2021

4 Ways to Advance Your Agriculture/Farming Brand's Content Marketing Strategy

For any business looking to execute a successful content marketing strategy — one that truly moves the needle, leading to a larger brand following and, eventually, meaningful business growth — advance planning is key. And, especially for farming- and/or agriculture-focused...

Dec

10

2021

6 Tips for a Successful B2B Social Strategy

Considering the power of social media in the modern marketplace, any 21st century business that doesn’t leverage this powerful marketing and communications tool risks falling behind the competition. But effectively harnessing social media — especially for B2B brands — can...

Nov

04

2021

9 Tips for Boosting the Effectiveness of Your Brand’s Emails

The modern media landscape offers a diverse array of marketing channels — including radio, television, print, email, internet and social media advertising, just to name a few. But only one of them can claim to be the ROI leader …...

Teacher and students smiling and showing their biceps

Nov

02

2021

Creating A Kids’ Health Program At Your Gym? Know What Parents Want Before Developing Your Plan

In a modern world filled with online entertainment and digital distractions, many of today’s parents are seeking ways to keep their kids engaged and healthy — all while teaching them valuable skills they can use throughout their lives. And as...

Telecommunications Companies: Why to Educate Your Customers on the Benefits of Fiber

Oct

20

2021

Telecommunications Companies: Why to Educate your Customers on the Benefits of Fiber

In the digital era we live in today, consumers are growing ever more reliant on their internet access. They use their connections to communicate, make purchases, facilitate learning, complete work assignments, seek out entertainment — and much, much more. And...

Oct

13

2021

Legacy Industry, Leading-Edge Marketing Tools: How TBA Helped Pearson Farm Grow its Online Sales

Nestled in the peaceful countryside outside Fort Valley in central Georgia, Pearson Farm is home to a 135-year-old family farming business that’s been passed down through multiple generations of Pearsons — five generations so far, in fact, with more likely...

Posts by Ed Lammon

Search Engine Marketing 101: SEM, SEO, and PPC

6 Reasons Your Brand Should Budget for Marketing in 2022

6 Growing Trends That Are Likely to Alter the Advertising Landscape in 2022

4 Ways to Advance Your Agriculture/Farming Brand's Content Marketing Strategy

9 Tips for Boosting the Effectiveness of Your Brand’s Emails

Creating A Kids’ Health Program At Your Gym? Know What Parents Want Before Developing Your Plan

Telecommunications Companies: Why to Educate your Customers on the Benefits of Fiber

Legacy Industry, Leading-Edge Marketing Tools: How TBA Helped Pearson Farm Grow its Online Sales

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