Posts by Casey Kupper

Who is Your Brand’s Spokesperson? The Path to Authenticity and Credibility

Creating an authentic brand is crucial for success in today's competitive business landscape. People are increasingly seeking companies with values that align with their own. Businesses must explore innovative ways to communicate their message effectively and establish credibility. One powerful...

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Why Every Company Needs A Crisis Team

When a company experienced a crisis, it used to be that they had two luxuries that are hard to come by in today's world: time and privacy, even if limited, to figure out how to handle it. Thanks to the...

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How To Pitch a Podcast To The News Media

Some are listening on their commute, at their desk or by the pool on a summer’s day. No matter where we are, we have access to a podcast. The first podcast was released in 2004 when an MTV video jockey...

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