Casey Kupper
Public Relations Manager
Casey is a PR Manager with five years of experience managing public relations campaigns for clients in tourism, events, automotive, finance, and many more. She lives in Nashville, TN, and when she is not working, she can be found searching for Music City's best restaurants and music venues.
Who is Your Brand’s Spokesperson? The Path to Authenticity and Credibility
Creating an authentic brand is crucial for success in today's competitive business landscape. People are increasingly seeking companies with values that align with their own. Businesses must explore innovative ways to communicate their message effectively and establish credi...
Why Every Company Needs A Crisis Team
When a company experienced a crisis, it used to be that they had two luxuries that are hard to come by in today's world: time and privacy, even if limited, to figure out how to handle it. Thanks to the internet and social media, organizations and brands must be more agile th...
How To Pitch a Podcast To The News Media
Some are listening on their commute, at their desk or by the pool on a summer’s day. No matter where we are, we have access to a podcast. The first podcast was released in 2004 when an MTV video jockey and a software developer created a program that allowed people to downl...