Allison Eckley, Author at Brandon

Aug

11

2022

How to Prioritize Empathy — The Golden Rule in Crisis Communications

For any brand competing in today’s unpredictable marketplace, one thing is certain: the spotlight has never been brighter, no matter your size or industry. Thanks to the prevalence of social media, companies are under pressure to perform with precision at...

Apr

19

2022

How PR and Social Media Can Work Together to Strengthen Crisis Communications

In the era of real-time news, crises can take place — and take airwaves by storm — in a matter of minutes. Social media plays a large role in providing this open forum, where company stakeholders (including customers, competitors, and...

Dec

14

2021

In the Post-COVID Era, Every Product Tells a New Story — Even Furniture

In the 18+ months since the onset of the pandemic, companies of all sizes have pivoted their marketing tactics, pivoted again, and in many cases, started entirely new strategies from scratch. To say the least, this has been a growing...

Posts by Allison Eckley

How to Prioritize Empathy — The Golden Rule in Crisis Communications

How PR and Social Media Can Work Together to Strengthen Crisis Communications

In the Post-COVID Era, Every Product Tells a New Story — Even Furniture

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