Why We Buy

The Brandon Agency Exclusive Consumer Research Panel

In order to understand consumers and what is actually having the greatest influence on their buying decisions, we have created a leading consumer research panel made up of more than 4,300 consumers from across the U.S.  Appropriately named the “Why We Buy” Consumer Research Panel, this research tool is providing important information to our clients and us about the influence media and marketing is having on purchase decisions. The panel will be polled regularly concerning the influence various media, promotions and technology have on their buying decisions and, most importantly, what exactly is “triggering” the actual purchase itself.

Recent Surveys and Results:

• The Influences of Travel Buying Decisions
• Usage of Mobile Technology at Point-of-Purchase
• Coupons: Online coupons overtaking printed coupons in some categories 
• The Influence of Social Media on Purchase Decisions