THE BRANDON AGENCY UNVEILS NEW CREATIVE CAMPAIGN ON BEHALF OF CRESCOM BANK
posted on 04/30/2012
April 30, 2012, Myrtle Beach, S.C.—Representatives of The Brandon Agency today announced the launch of a full creative campaign on behalf of agency client CresCom Bank.
The Brandon Agency’s creative campaign for CresCom Bank revolves around the brand position, “Have A Nice Bank.” The notion of a smile is at the center of the creative campaign, which includes television, radio, print and on-site placements.
Overwhelming well received by the general public, the new campaign also included every other facet of communications, including: new signage for all 10 branches courtesy of Tyson Signs located in Conway, S.C.; website redesign; social media overhaul; and all in-branch advertising and signage.
“We are thrilled with the new creative campaign supplied by The Brandon Agency,” said M.J. Huggins, III, president of CresCom Bank. “The agency always does stellar work while also making the process fun and enjoyable. Our new campaign is a direct reflection of this. Many of us at CresCom Bank have received a high volume of response to it, with many of the comments remarking how its is some of the best financial institution advertising they have ever seen.”
“CresCom has always been well-known for giving unmatched customer service and we wanted to make the notion of a smile central to the positioning of the message ‘Have A Nice Bank,’” said Andy Kovan, director of brand strategy and creative services for The Brandon Agency. “We feel confident in the strong cohesive structure of this campaign.”
The Brandon Agency’s campaign, while illustrative of the customer service aspect of the experience of being a CresCom customer, pays respect to the practical advantages of the bank as well.
“Andy and his team at The Brandon Agency are to be commended for all their hard work on our behalf,” said David L. Morrow, CEO of CresCom Bank. “We believe our customers receive the best banking experience available in the state of South Carolina and this campaign really communicates and stresses that belief.”
About CresCom Bank
CresCom Bank’s origins were derived from the consolidation of Crescent Bank and Community FirstBank.
Both Community FirstBank (Charleston) and Crescent Bank (Myrtle Beach) were founded by local business leaders committed to building successful banks in both cities under the umbrella of parent holding company Carolina Financial Corporation. The reason for both banks forming was the same: as a response to several large bank mergers that left few community banking choices for area residents and businesses.
CresCom Bank has 10 locations along the coast of South Carolina. Offering a strong core of banking products and services and a committed group of community leaders, management and personnel, CresCom Bank remains committed to warm, exceptional service and a strong knowledge of local businesses and economic trends.
It’s this dedication that makes “Have a nice bank.” More than just a slogan, but a commitment to service. This combined with years of experience and unique understanding of financial opportunities along coastal South Carolina that makesCresCom Bank the perfect fit for either personal or business financial needs.
About The Brandon Agency
Founded in 1959, The Brandon Agency is a full service marketing firm operating on the leading edge of change in the advertising industry. Offering an integrated approach to marketing, advertising, public relations, interactive and social media, the agency administers the “Why We Buy” Consumer Research Panel, an ongoing, in-depth consumer study that predicts how buyers interact with communications to the buying cycle.
The Agency’s client list includes Glory Foods, Inc., Farmers Telephone Cooperative, Myrtle Beach Golf Holiday, Golf Academy of America, The Haig Point Club, Columbus Regional Healthcare System, Southern Tide, Pennsylvania Real Estate Investment Trust (PREIT Malls), Beaufort Memorial Hospital, Provost Academy South Carolina and Provost Academy Colorado/EdisonLearning, McCall Farms, CBL and Associates, YETI Coolers, Caledonia Golf and Fish Club, True Blue Golf Plantation, Myrtle Beach Campground Association, Litchfield Beach & Golf Resort, Myrtle Beach National Company, Springs Creative Products Group, LLC, and HTC.
The Brandon Agency is headquartered in Myrtle Beach, S.C. with satellite offices in Charleston, S.C. and Charlotte, N.C. For more information about the agency, call (843) 916-2000 or visit www.TheBrandonAgency.comor www.facebook.com/BrandonAgency.