The Brandon Agency Launches New Creative Campaign for Smoke Free Horry

posted on 11/11/2011

The Brandon Agency recently unveiled a new creative campaign for Smoke Free Horry, which is designed to educate Horry County residents about the dangers of secondhand smoke.

The campaign, entitled “The Last Stand,” is comprised of a two-part 30-second television spot, designed like a movie trailer, and a new print ad. The concept of the campaign is that of a small county in eastern South Carolina where a community must come to grips with a health epidemic that could threaten the lives of every citizen with every breath. The print ad adds to the campaign with a gas mask being the focal point surrounded by cigarette smoke. All elements will run in various print, broadcast and online media channels throughout the area.

“We are extremely proud of the creative campaign we produced for Smoke Free Horry,” said Andy Kovan, creative director of The Brandon Agency. “We wanted to produce a drama-filled campaign to raise awareness to the very real situation of secondhand smoke and its health risks, and I think we accomplished that. Viewers will be on the edge of their seats wanting to know more about how they can support Smoke Free Horry.”

To view “The Last Stand” creative campaign, visit http://www.thebrandonagency.com/work/.

Smoke Free Horry is a local not for profit (501c3) organization whose mission is to reduce the toll of tobacco use in Horry County, South Carolina.

Working from a grant from the National Centers for Disease Control (CDC) and South Carolina Department of Health and Environmental Control (SCDHEC) and The South Carolina Tobacco Collaborative, Smoke Free Horry educates and informs Horry County citizens about the dangers of secondhand smoke and the benefits of smoking cessation.

For more information about Smoke Free Horry, or to sign the organization’s petition, visit www.smokefreehorry.com.

About The Brandon Agency

Founded in 1959, The Brandon Agency is a full service marketing firm operating on the leading edge of change in the advertising industry. Offering an integrated approach to marketing, advertising, public relations, interactive and social media, the agency administers the “Why We Buy” Consumer Research Panel, an ongoing, in-depth consumer study that predicts how buyers interact with communications to the buying cycle.

The Agency’s client list includes Farmers Telephone Cooperative, Myrtle Beach Golf Holiday, Golf Academy of America, The Haig Point Club, Columbus Regional Healthcare System, Community FirstBank, Southern Tide, Pennsylvania Real Estate Investment Trust (PREIT Malls), Beaufort Memorial Hospital, Provost Academy South Carolina and Provost Academy Colorado/EdisonLearning, McCall Farms, CBL and Associates, YETI Coolers, Caledonia Golf and Fish Club, True Blue Golf Plantation, Crescent Bank, Myrtle Beach Campground Association, Litchfield Beach & Golf Resort, Myrtle Beach National Company, Springs Creative Products Group, LLC, and HTC.

The Brandon Agency is headquartered in Myrtle Beach, S.C. with satellite offices in Charleston, S.C. and Charlotte, N.C. For more information about the agency, call (843) 916-2000 or visit TheBrandonAgency.com or www.facebook.com/BrandonAgency.

 

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