THE BRANDON AGENCY LAUNCHES NEW CREATIVE CAMPAIGN FOR MYRTLE BEACH HAVEN

posted on 01/25/2012

The Brandon Agency recently unveiled a new creative campaign for Myrtle Beach Haven. A United Way Community Partner, Myrtle Beach Haven is committed to serving the needs of those less fortunate with lodging and food within a temporary shelter environment.
 
The print campaign displays recreated iconic images of families during the Great Depression with families today facing the same adversity because of today’s economy. A slogan of hope accompanies each image which reads: “History teaches: Out of adversity comes optimism; promise; and strength.”

“The Myrtle Beach Haven campaign was very rewarding to create,” said Andy Kovan, creative director of The Brandon Agency. “We tried very hard to capture the spirit and emotion of the families in the recreated images of those in the original Great Depression images, and I felt we accomplished this while clearly communicating Myrtle Beach Haven’s message, which is ‘Hope.’”

To view the “Myrtle Beach Haven” creative campaign, visit  
http://www.thebrandonagency.com/work/.

For more information about Myrtle Beach Haven and how you can help, visit
http://www.myrtlebeachhaven.com.

About The Brandon Agency
Founded in 1959, The Brandon Agency is a full service marketing firm operating on the leading edge of change in the advertising industry. Offering an integrated approach to marketing, advertising, public relations, interactive and social media, the agency administers the “Why We Buy” Consumer Research Panel, an ongoing, in-depth consumer study that predicts how buyers interact with communications to the buying cycle.
 
The Brandon Agency, along with Fuel Interactive, will host the inaugural “New South Digital Marketing Conference” on March 26, 2012 at the Marriott Grande Dunes in Myrtle Beach, S.C. Attendees of this pioneering digital marketing conference will have the opportunity to engage with and learn from leading experts in today’s digital marketing revolution including keynote speakers Scott Stratten and Peter Sheahan. Breakout sessions will be conducted by experts from some of the most innovative online companies in the world, including TripAdvisor, Google, Yahoo!, Yelp, Adobe, Brightcove, ExactTarget and Jumptap. For more information, visit http://www.NewSouthDigital.com or http://www.facebook.com/NewSouthDigital.
 
The Agency’s client list includes Farmers Telephone Cooperative, Myrtle Beach Golf Holiday, Golf Academy of America, The Haig Point Club, Columbus Regional Healthcare System, Community FirstBank, Southern Tide, Pennsylvania Real Estate Investment Trust (PREIT Malls), Beaufort Memorial Hospital, Provost Academy South Carolina and Provost Academy Colorado/EdisonLearning, McCall Farms, CBL and Associates, YETI Coolers, Caledonia Golf and Fish Club, True Blue Golf Plantation, Crescent Bank, Myrtle Beach Campground Association, Litchfield Beach & Golf Resort, Myrtle Beach National Company, Springs Creative Products Group, LLC, and HTC.
 
The Brandon Agency is headquartered in Myrtle Beach, S.C. with satellite offices in Charleston, S.C. and Charlotte, N.C. For more information about the agency, call (843) 916-2000 or visit TheBrandonAgency.com or http://www.facebook.com/BrandonAgency .

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