THE BRANDON AGENCY CONCLUDES SUCCESSFUL “MIKE AND MIKE IN THE MORNING” PROMOTION
posted on 07/03/2012
July 3, 2012, Myrtle Beach, S.C. –Representatives of The Brandon Agency announced the completion of a successful campaign for client Myrtle Beach Golf Holiday that combined promotion and creative efforts with ESPN Radio. The campaign culminated with Mike Golic and Mike Greenberg of ESPN’s “Mike And Mike In The Morning” broadcasting live from the Hootie and the Blowfish Monday After the Masters Celebrity Pro-Am for the second straight year.
The 10-week campaign centered around spring golf vacations and two sweepstakes. The first six weeks included a year-long sweepstakes with a grand prize that includes up to twelve expense-paid golf vacations for the winner and a guest, along with a round of golf with Myrtle Beach golf spokesperson Dustin Johnson. The next four weeks offered a grand prize that awarded one lucky winner and a guest VIP access to the Monday After the Masters, including airfare, accommodations, golf and the opportunity to attend the tournament and its surrounding events along with the chance to rub elbows with numerous celebrities in attendance. Both promotional campaigns comprised a significant number of live and recorded radio commercials during “Mike and Mike” and other ESPN Radio programs over a four-week window leading up to the event. The 60-second spots included a 10-second “doughnut” allowing a prominent mention for a number of Myrtle Beach Golf Holiday’s constituent members and reached millions of ESPN Radio listeners and television viewers. There was also considerable presence for this promotion on ESPNRadio.com with a variety of banner sizes and creative messages.
The positive results of this campaign were palpable. The Brandon Agency measured a 227 percent increase in banner ad traffic to Myrtle Beach Golf Holiday online assets, a 137 percent increase in visits to dedicated URLS www.WeGolfMyrtle.comand www.MikeandMiketoMytle.com. A significant number of new leads were generated through the cross-promotional efforts on ESPN assets.
“We really pulled out all the stops on the promotion front for Myrtle Beach Golf Holiday assets this winter and spring and it paid off greatly,” said Scott Brandon, CEO of The Brandon Agency. “Mike and Mike really gave a great endorsement of Myrtle Beach as both an event and a vacation destination throughout this campaign, and we are pleased and proud to have them as spokesmen for America’s number one golf destination.”
About The Brandon Agency
Founded in 1959, The Brandon Agency is a full service marketing firm operating on the leading edge of change in the advertising industry. Offering an integrated approach to marketing, advertising, public relations, interactive and social media, the agency administers the “Why We Buy” Consumer Research Panel, an ongoing, in-depth consumer study that predicts how buyers interact with communications to the buying cycle.
The Agency’s client list includes Farmers Telephone Cooperative, Myrtle Beach Golf Holiday, Golf Academy of America, The Haig Point Club, Columbus Regional Healthcare System, Glory Foods, Inc., CresCom Bank, Southern Tide, Pennsylvania Real Estate Investment Trust (PREIT Malls), Beaufort Memorial Hospital, Provost Academy South Carolina and Provost Academy Colorado/EdisonLearning, McCall Farms, CBL and Associates, YETI Coolers, Caledonia Golf and Fish Club, True Blue Golf Plantation, Crescent Bank, Myrtle Beach Campground Association, Litchfield Beach & Golf Resort, National Golf Management, Springs Creative Products Group, LLC, and HTC.
The Brandon Agency is headquartered in Myrtle Beach, S.C. with satellite offices in Charleston, S.C. and Charlotte, N.C. For more information about the agency, call (843) 916-2000 or visit www.TheBrandonAgency.comor www.facebook.com/BrandonAgency.