NSDMC Hosts Innovative Digital Marketing Experts From Industry’s Leading Companies

posted on 01/30/2012

Representatives of the New South Digital Marketing Conference announced today the speaker lineup for the breakout sessions taking place during the inaugural digital marketing conference. Sessions will feature experts from some of the most innovative online companies in the world, including TripAdvisor, Google, Yahoo!, Yelp, Adobe, Brightcove, ExactTarget and Jumptap. New South Digital Marketing Conference will be held on March 26, 2012 in Myrtle Beach, S.C.

Keynote speakers are Scott Statton and Peter Sheahan, two of today’s top digital marketing influencers in the marketing realm. In addition to the Stratton and Sheahan, morning and afternoon breakout session will be conducted featuring speakers and topics including:

·      A representative from Google Travel will share data and inside knowledge about how to market to travel destinations through SEO and Google +.

·      Bryan Payea leads the trade relations practice at TripAdvisor and will explain the importance of third party reviews and integrating social media into websites.

·      Andy Cotton, senior sales manager for Yahoo! Search marketing and display advertising, will teach attendees about targeting technology, smart ad tools and general ad trends in travel.

·      Darnell Holloway, manager of Local Business Outreach at Yelp, will explain how social media can help build a following for businesses.

·      Matthew Langie, senior director of product marketing for Adobe featuring Omniture technology, will share how to get the most out of SiteCatalyst.

·      Jeff Rohrs, responsible for the marketing research and education group at ExactTarget, will share tips on how to get the most out of email marketing campaigns.

·      Paran Johar, responsible for Jumptap’s global marketing activities, will share how to get the highest ROI for advertisers and the best yield for publishers across multiple platforms.

·      Gregg LaRoche, director of product marketing at Brightcove, will share details on how to get the most out of video on a website.

Scott Brandon, president and CEO of The Brandon Agency, will moderate a lunchtime panel discussion where attendees will have the opportunity to ask questions to conference presenters.

“We are excited to announce the speaker lineup for New South Digital Marketing Conference,” said Brandon. “We have a well-rounded group of experts from their respective fields that will appeal to attendees from a broad scope of companies and industries including healthcare, travel, finance, retail and consumer package goods. The speakers will motivate, inspire and provide us with tools to help assist in the development of new digital marketing initiatives.”

For more information on New South Digital Marketing Conference or to register, visit www.newsouthdigital.com, www.facebook.com/newsouthdigital or call (843) 916-2016.

About New South Digital Marketing Conference

Founded by The Brandon Agency and Fuel Interactive, the inaugural New South Digital Marketing Conference will be held March 26, 2012 in Myrtle Beach, S.C. Attendees of this pioneering digital marketing conference will have the opportunity to engage with and learn from leading experts in today’s digital marketing revolution including keynote speakers Scott Stratten and Peter Sheahan. Comprehensive breakout sessions will be conducted by experts from some of the most innovative online companies in the world, including TripAdvisor, Google, Yahoo!, Yelp, Adobe, Brightcove, ExactTarget and Jumptap.Digital marketing topics to be discussed include how to improve organic search engine rankings, using analytics and business intelligence to improve targeting and results, maximizing mobile marketing initiatives, using local and geo-location to target new business, utilizing consumer reviews to help improve sales, acquiring more fans and followers and turning them into brand evangelists, positioning yourself as a trusted expert to your target audience, uncovering untapped digital channels to your business, video tutorials, and increasing the performances of opt-in email databases. For more information, visit www.NewSouthDigital.com or http://www.facebook.com/NewSouthDigital.

About Fuel Interactive

Fuel Interactive is an Internet marketing company that empowers destinations, hotels, resorts and golf courses to drive measurable results through various online channels. Fuel is well-known for its commitment to driving quantifiable online revenue through interactive marketing programs that include: SEO; SEM; social media; websites; analytics; CRM; and online reservation services through its proprietary Guestdesk solutions.

Through a varied portfolio of dynamic, one-of-a-kind services, Fuel provides numerous hotels, resorts and golf courses throughout the U.S. and Caribbean with a focused plan on generating healthy revenue and quantifiable booking results. A proven innovator, Fuel strives daily to develop the latest technology and software applications in the travel and golf marketplaces. 

Fuel Interactive has offices located at 1705 Oak Street Plaza, Suite 6, in Myrtle Beach, S.C. and in Charleston, S.C. at 51 Broad Street. For more information, visit www.FuelInteractive.com or call (843) 839-1456.

About The Brandon Agency

Founded in 1959, The Brandon Agency is a full-service marketing firm operating on the leading edge of change in the advertising industry. Offering an integrated approach to marketing, advertising, public relations, interactive and social media, the agency administers the “Why We Buy” Consumer Research Panel, an ongoing, in-depth consumer study that predicts how buyers interact with communications to the buying cycle.

The Agency’s client list includes Farmers Telephone Cooperative, Myrtle Beach Golf Holiday, Golf Academy of America, The Haig Point Club, Columbus Regional Healthcare System, Community FirstBank, Southern Tide, Pennsylvania Real Estate Investment Trust (PREIT Malls), Beaufort Memorial Hospital, Provost Academy South Carolina and Provost Academy Colorado/EdisonLearning, McCall Farms, CBL and Associates, YETI Coolers, Caledonia Golf and Fish Club, True Blue Golf Plantation, Crescent Bank, Myrtle Beach Campground Association, Litchfield Beach & Golf Resort, Myrtle Beach National Company, Springs Creative Products Group, LLC, and HTC.

The Brandon Agency is headquartered in Myrtle Beach, S.C. with satellite offices in Charleston, S.C. and Charlotte, N.C. For more information about the agency, call (843) 916-2000 or visit TheBrandonAgency.com or www.facebook.com/BrandonAgency.com.

« return to news