NSDMC Hosts CEO of one of America’s Fastest-Growing Apparel Brand Companies as Guest Speaker

posted on 01/30/2012

Representatives of the New South Digital Marketing Conference announced today that Jim Twining, CEO of Southern Tide, will present at the inaugural digital marketing conference on March 26, 2012. Prior to the lunchtime panel discussion, Twining will present the success of Southern Tide’s digital marketing efforts and how those efforts have assisted in the growth of the company to more than 3,000 percent in three years.

Southern Tide, headquartered in Greenville, S.C., is a rapidly growing lifestyle brand of apparel that boasts exceptional craftsmanship, clean lines, fine quality and classic design. In 2011, Southern Tide was ranked number 27 on the Forbes Magazine’s Annual Top 100 America’s Most Promising Companies list, ranked number 73 on the Inc. Magazine’s Inc. 500 list of America’s Fastest-Growing Private Companies and recognized as the fastest-growing apparel brand and sixth fastest-growing consumer products company. In addition, Southern Tide was ranked number two on the 2011 South Carolina’s 25 Fastest-Growing Companies List by The Capital Corporation.

“Jim Twining will be a great asset to the New South Digital Marketing Conference speaker lineup,” said Scott Brandon, CEO and president of The Brandon Agency. “Southern Tide has experienced an exceptional amount of growth during the past few years. Jim’s business experience, along with the company’s marketing goals and initiates, have had a significant impact on this growth. Attendees will enjoy hearing about the unique marketing efforts of this up-and-coming apparel company.”

For more information on New South Digital Marketing Conference or to register, visit www.newsouthdigital.com, www.facebook.com/newsouthdigital or call (843) 916-2016.

About New South Digital Marketing Conference

Founded by The Brandon Agency and Fuel Interactive, the inaugural New South Digital Marketing Conference will be held March 26, 2012 in Myrtle Beach, S.C. Attendees of this pioneering digital marketing conference will have the opportunity to engage with and learn from leading experts in today’s digital marketing revolution including keynote speakers Scott Stratten and Peter Sheahan. Comprehensive breakout sessions will be conducted by experts from some of the most innovative online companies in the world, including TripAdvisor, Google, Yahoo!, Yelp, Adobe, Brightcove, ExactTarget and Jumptap.Digital marketing topics to be discussed include how to improve organic search engine rankings, using analytics and business intelligence to improve targeting and results, maximizing mobile marketing initiatives, using local and geo-location to target new business, utilizing consumer reviews to help improve sales, acquiring more fans and followers and turning them into brand evangelists, positioning yourself as a trusted expert to your target audience, uncovering untapped digital channels to your business, video tutorials, and increasing the performances of opt-in email databases. For more information, visit www.NewSouthDigital.com or http://www.facebook.com/NewSouthDigital.

About Fuel Interactive

Fuel Interactive is an Internet marketing company that empowers destinations, hotels, resorts and golf courses to drive measurable results through various online channels. Fuel is well-known for its commitment to driving quantifiable online revenue through interactive marketing programs that include: SEO; SEM; social media; websites; analytics; CRM; and online reservation services through its proprietary Guestdesk solutions.

Through a varied portfolio of dynamic, one-of-a-kind services, Fuel provides numerous hotels, resorts and golf courses throughout the U.S. and Caribbean with a focused plan on generating healthy revenue and quantifiable booking results. A proven innovator, Fuel strives daily to develop the latest technology and software applications in the travel and golf marketplaces. 

Fuel Interactive has offices located at 1705 Oak Street Plaza, Suite 6, in Myrtle Beach, S.C. and in Charleston, S.C. at 51 Broad Street. For more information, visit www.FuelInteractive.com or call (843) 839-1456.

About The Brandon Agency

Founded in 1959, The Brandon Agency is a full-service marketing firm operating on the leading edge of change in the advertising industry. Offering an integrated approach to marketing, advertising, public relations, interactive and social media, the agency administers the “Why We Buy” Consumer Research Panel, an ongoing, in-depth consumer study that predicts how buyers interact with communications to the buying cycle.

The Agency’s client list includes Farmers Telephone Cooperative, Myrtle Beach Golf Holiday, Golf Academy of America, The Haig Point Club, Columbus Regional Healthcare System, Community FirstBank, Southern Tide, Pennsylvania Real Estate Investment Trust (PREIT Malls), Beaufort Memorial Hospital, Provost Academy South Carolina and Provost Academy Colorado/EdisonLearning, McCall Farms, CBL and Associates, YETI Coolers, Caledonia Golf and Fish Club, True Blue Golf Plantation, Crescent Bank, Myrtle Beach Campground Association, Litchfield Beach & Golf Resort, Myrtle Beach National Company, Springs Creative Products Group, LLC, and HTC.

The Brandon Agency is headquartered in Myrtle Beach, S.C. with satellite offices in Charleston, S.C. and Charlotte, N.C. For more information about the agency, call (843) 916-2000 or visit TheBrandonAgency.com or www.facebook.com/BrandonAgency.com.

« return to news