New South Digital Marketing Conference Hosts Scott Stratten and Peter Sheahan as Keynote Speakers

posted on 01/30/2012

Representatives of New South Digital Marketing Conference announced today that Scott Stratten and Peter Sheahan will be keynote speakers at the inaugural digital marketing conference, which will be held on March 26, 2012 at the Marriott Grande Dunes in Myrtle Beach, S.C. The New South Digital Marketing Conference is co-hosted by The Brandon Agency and Fuel Interactive, two of the southeast’s leading marketing and interactive companies.

The president of Un-Marketing, Scott Stratten is an expert in viral, social and authentic marketing, which he calls “Un-Marketing” and he has guided companies such as PepsiCo, Red Cross and Fidelity Investments through the viral, social and relationship marketing landscape. With more than 110,000 followers on Twitter, Stratten is one of the top influencers on Twitter. Stratten was named one of the top 10 social media influencers in the world on Forbes.com and his book, “Un-Marketing: Stop Marketing. Start Engaging” became a national bestseller before it was released.

Peter Sheahan is founder and CEO of ChangeLabs, a global consultancy delivering large-scale behavioral change projects for clients such as Apple and IBM and has worked with some of the world’s leading brands in the area of innovation and change. With operations in three countries and nine cities, Sheahan knows first-hand the pressures of growing and leading a business in the rapidly changing world. Recognized internationally as a leading business thinker, Sheahan has advised executives and leaders for clients that include Google, Goldman Sachs, Hilton Hotels, Harley Davidson and GlaxoSmithKline. In addition, he is the author of six books including international bestsellers “Fl!p” and “Generation Y” and has been named Keynote Speaker of the Year by the National Speakers Association and Top CEO Under 30 by Smart Company.

“We are thrilled that Scott Stratten and Peter Sheanan will be joining New South Digital Marketing Conference as keynote speakers,” said Scott Brandon, CEO and president of The Brandon Agency. “Through their inspiring, creative, and innovative business thinking strategies, we are confident attendees will engage with and learn first-hand from their evolving digital marketing business experiences.”

For more information on New South Digital Marketing Conference or to register, visit www.newsouthdigital.com, www.facebook.com/newsouthdigital or call (843) 916-2016.

About New South Digital Marketing Conference

Founded by The Brandon Agency and Fuel Interactive, the inaugural New South Digital Marketing Conference will be held March 26, 2012 in Myrtle Beach, S.C. Attendees of this pioneering digital marketing conference will have the opportunity to engage with and learn from leading experts in today’s digital marketing revolution including keynote speakers Scott Stratten and Peter Sheahan. Comprehensive breakout sessions will be conducted by experts from some of the most innovative online companies in the world, including Trip Advisor, Google, Yahoo!, Yelp, Adobe, BrightCove, Exact Target and JumpTap.Digital marketing topics to be discussed include how to improve organic search engine rankings, using analytics and business intelligence to improve targeting and results, maximizing mobile marketing initiatives, using local and geo-location to target new business, utilizing consumer reviews to help improve sales, acquiring more fans and followers and turning them into brand evangelists, positioning yourself as a trusted expert to your target audience, uncovering untapped digital channels to your business, video tutorials, and increasing the performances of opt-in email databases. For more information, visit www.NewSouthDigital.com or http://www.facebook.com/NewSouthDigital.

About Fuel Interactive

Fuel Interactive is an Internet marketing company that empowers destinations, hotels, resorts and golf courses to drive measurable results through various online channels. Fuel is well-known for its commitment to driving quantifiable online revenue through interactive marketing programs that include: SEO; SEM; social media; websites; analytics; CRM; and online reservation services through its proprietary Guestdesk solutions.

Through a varied portfolio of dynamic, one-of-a-kind services, Fuel provides numerous hotels, resorts and golf courses throughout the U.S. and Caribbean with a focused plan on generating healthy revenue and quantifiable booking results. A proven innovator, Fuel strives daily to develop the latest technology and software applications in the travel and golf marketplaces. 

Fuel Interactive has offices located at 1705 Oak Street Plaza, Suite 6, in Myrtle Beach, S.C. and in Charleston, S.C. at 51 Broad Street. For more information, visit www.FuelInteractive.com or call (843) 839-1456.

About The Brandon Agency

Founded in 1959, The Brandon Agency is a full-service marketing firm operating on the leading edge of change in the advertising industry. Offering an integrated approach to marketing, advertising, public relations, interactive and social media, the agency administers the “Why We Buy” Consumer Research Panel, an ongoing, in-depth consumer study that predicts how buyers interact with communications to the buying cycle.

The Agency’s client list includes Farmers Telephone Cooperative, Myrtle Beach Golf Holiday, Golf Academy of America, The Haig Point Club, Columbus Regional Healthcare System, Community FirstBank, Southern Tide, Pennsylvania Real Estate Investment Trust (PREIT Malls), Beaufort Memorial Hospital, Provost Academy South Carolina and Provost Academy Colorado/EdisonLearning, McCall Farms, CBL and Associates, YETI Coolers, Caledonia Golf and Fish Club, True Blue Golf Plantation, Crescent Bank, Myrtle Beach Campground Association, Litchfield Beach & Golf Resort, Myrtle Beach National Company, Springs Creative Products Group, LLC, and HTC.

The Brandon Agency is headquartered in Myrtle Beach, S.C. with satellite offices in Charleston, S.C. and Charlotte, N.C. For more information about the agency, call (843) 916-2000 or visit TheBrandonAgency.com or www.facebook.com/BrandonAgency.com.

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