The Disciplines

Media and technology have changed.  As a result, the way we communicate has changed. Yesterday’s consumer had advertising directed at them.  They viewed the message after it had been shaped. 

Today’s consumers are different.  They are more informed, connected, skeptical, empowered and demanding – all because of the Internet and Social Media. They seek out the communications with the goal of shaping, engaging and actively participating in the messaging.  Therefore, to be effective in reaching and engaging today’s consumer, we always start with the end in mind – our clients’ most desired response – and build.

By combining the traditional agency disciplines into a more efficient and effective structure, we have identified consumer-engaged channels to break through the information clutter.

Paid channels- include any paid media.
Earned channels- include PR, reviews, blogs, social networks posts, tweets.
Owned channels- include website, employees, in-store, database, social networks posts.

 

Services

Branding

  • Analysis/Planning
  • Development
  • Employee Buy-in/Marketing
  • Evaluation
  • Corporate Identity Development

Print Advertising

  • Newspapers
  • Magazines

Emerging Media

  • Behavioral Targeting and Retargeting
  • New Media
  • Addressable Advertising

Broadcast

  • Cable
  • Television
  • Network

Video Production

  • Scripting
  • Production
  • Editing

Product Placement

  • Sponsorship
  • Billboards

Radio

  • Recorded
  • Live reads

Sponsorships

Live Remotes

Podcasts

Social Media/Networking

  • Program Planning and Development
  • Daily tracking
  • Content Development
    • Social Promotions
    • Fan Acquisition Programs
    • Online Reputation Management

Out-of-home

  • Boards
  • Posters
  • Wraps
  • Bus Shelters
  • Bathroom postings
  • Non-traditional
  • Guerilla
  • Theater

Interactive

  • Site Design
  • Managed Hosting
  • Custom Intranet Development
  • Landing Pages
  • SEO
  • PPC
  • Analytics
  • Viral
  • Custom Interfaces

E-mail targeting

  • Mass
  • List Management
  • One-To-One

Database

  • Development
  • Management

Blogs

Vlogs

Microsites

Reporting/Analytics

Public Relations

  • Press Kit Development
    • Corporate Overview
    • Biographies
    • Fact Sheets
    • Press Releases

Editorial ID/Planning

Media Relations

Events

  • Seminars
  • Workshops
  • Webinars
  • Conferences
  • Tradeshows
    • Floor Graphics
    • Signage
    • Sponsorship

Public Speaking

  • Industry
  • Association
  • Keynotes

Inward Marketing

  • Employee Newsletters
  • Brand Launch/Reveal
  • Employee Engagement

Sponsorships/Partnerships

  • Associations
  • Newsletters
  • Events
  • Partner Identification
    • Signage
    • Jumbotrons
    • Webcasts

CRM

  • Content Development
    • Personal Letters
    • Newsletters
    • Press Releases
    • E-mails
    • White Papers
    • Special Reports
    • Research Insights
  • Media
    • Events
    • Direct Mail
    • E-mail
    • Phone
    • Blogs
    • RSS
    • Twitter
    • Social Networks
    • Evaluation/Reporting
    • Objective-Based Tracking
    • Periodic Reporting

Research

  • Planning
  • Instrument Development
  • Resporting