Our Marketing Approach
Media and technology have changed. As a result, the way we communicate has changed. Yesterday’s consumer had advertising directed at them. They viewed the message after it had been shaped.
Today’s consumers are different. They are more informed, connected, skeptical, empowered and demanding – all because of the Internet and Social Media. They seek out the communications with the goal of shaping, engaging and actively participating in the messaging. Therefore, to be effective in reaching and engaging today’s consumer, we always start with the end in mind – our clients’ most desired response – and build.
By combining the traditional agency disciplines into a more efficient and effective structure, we have identified consumer-engaged channels to break through the information clutter.
Paid channels- include any paid media.
Earned channels- include PR, reviews, blogs, social networks posts, tweets.
Owned channels- include website, employees, in-store, database, social networks posts.
All that we do here at the Brandon Agency comes down to good marketing. Whether you’re trying to get new customers or do some internal marketing and get your employees psyched to be at work the Brandon Agency, one of the leading South Carolina marketing agencies, can help you do it.
We use a variety of platforms, from digital to traditional, to help your business accomplish its goals. In this age of the Internet, it’s important to have experience in all areas and, well, we do.
With marketing, as with everything we do, we’re determined to give you measurable results. It’s those results that have allowed us to become the top South Carolina marketing agency and get our foot in as a talked-about North Carolina marketing agency. Unsure? Check out some of our marketing work. It speaks for itself.
For any marketing you’re thinking about taking a swing at, contact us and we will help you do it bigger and better.