The Disciplines
Media and technology have changed. As a result, the way we communicate has changed. Yesterday’s consumer had advertising directed at them. They viewed the message after it had been shaped.
Today’s consumers are different. They are more informed, connected, skeptical, empowered and demanding – all because of the Internet and Social Media. They seek out the communications with the goal of shaping, engaging and actively participating in the messaging. Therefore, to be effective in reaching and engaging today’s consumer, we always start with the end in mind – our clients’ most desired response – and build.
By combining the traditional agency disciplines into a more efficient and effective structure, we have identified consumer-engaged channels to break through the information clutter.
Paid channels- include any paid media.
Earned channels- include PR, reviews, blogs, social networks posts, tweets.
Owned channels- include website, employees, in-store, database, social networks posts.
Channel Development
We believe creative culture is rooted in the premise that great ideas are to be embraced regardless of their origins. And each member of the team has the responsibility to rally behind great ideas and make them spectacular. By collaborating with our media professionals, the creative/interactive team can communicate the right message to the right people. The media pros at Brandon know how to craft the right mix of media that begins a dialogue with consumers. The Brandon Agency’s success in utilizing both emerging and trusted channels is what sets us apart from our competitors.
