Tips & Ideas to Optimize Your Marketing Strategy

Apr

17

2024

How to Leverage Google’s Content Guidelines to Optimize SEO Performance

Digital marketers love initialisms and acronyms — SEO, PPC, SEM, SERP, ROAS, UX, CRO, ROI, RPV, etc. Today we’re talking about E-E-A-T — Experience, Expertise, Authoritativeness and Trustworthiness. (The acronym, which summarizes a significant portion of Google’s Search Quality Rater...

Apr

12

2024

Want to Land More Locals Seeking Legal Services? Leverage These 15 Local SEO Tips for Law Firms

This will likely come as no surprise to anyone, but modern consumers regularly seek out businesses of all types — law firms included — via online searches. (In fact, a majority of today's purchase journeys start with an internet query.)

Person checking text messages on their smartphone

Apr

05

2024

Crank Up the Creativity of Your SMS Marketing Efforts With These 9 Unique Ways to Engage

Here at Brandon, we’ve pointed out the power of SMS marketing before. After all, as we pointed out in our previous blog article titled “The 411 on SMS Marketing Campaigns,” nearly all U.S. consumers have a smartphone or cellphone these...

Apr

01

2024

9 Effective Ways Your Law Firm Can Leverage Digital Advertising

In the digital era, when the typical consumer needs just about any type of product or service, the search is more and more often beginning online — and legal services are certainly no exception. In fact, more than one in...

Mar

27

2024

Half of U.S. Consumers Use Voice Search Daily — Is Your Site Optimized?

These days, when you want to search the internet, is your first instinct to start typing away at a manual keyboard (or tapping away at a digital one) — or to simply state your search after a wake-word command like...

Mar

19

2024

Set Your Brand Apart From the E-Commerce Crowd With These 7 Differentiation-Delivering Tactics

Most brands’ strategists and decision-makers are well aware of the importance of product differentiation. After all, it’s both literally and figuratively what sets a brand apart from the competition, and it’s a widely recognized key to achieving sustained success in...

Mar

14

2024

Advantages and Disadvantages of Mobile Marketing

In the digital age, mobile phones have become seemingly ubiquitous in the United States. In fact, according to statistics from the Pew Research Center, 97% of Americans own a cellphone of some sort. And as of 2023, the share of...

Mar

12

2024

Ramp Up Revenues by Cutting Into Cart Abandonment — With These 9 Tips

According to an aggregation of studies on the topic, online shoppers leave items abandoned in their e-commerce shopping carts more than 70% of the time. And some of the top reasons given for cart abandonment include:

Mar

07

2024

Is Your CPG Brand a Good Candidate for DTC Sales? Consider These 5 Factors

For most consumer packaged goods (CPG) brands, the traditional route to the consumer goes squarely through retailers. And in the majority of cases, this approach makes perfect sense. After all, when the average consumer needs to replace everyday consumables like...

Mar

06

2024

Decoding Social Media Success: Choosing the Metrics That Truly Matter

When it comes to measuring the effectiveness of their social media efforts, businesses and marketers are often bombarded with an overwhelming array of metrics, many of which are hyped as the true keys to success. However, not all metrics are...

Marketing & Advertising Blog

How to Leverage Google’s Content Guidelines to Optimize SEO Performance

Want to Land More Locals Seeking Legal Services? Leverage These 15 Local SEO Tips for Law Firms

Crank Up the Creativity of Your SMS Marketing Efforts With These 9 Unique Ways to Engage

Half of U.S. Consumers Use Voice Search Daily — Is Your Site Optimized?

Set Your Brand Apart From the E-Commerce Crowd With These 7 Differentiation-Delivering Tactics

Advantages and Disadvantages of Mobile Marketing

Ramp Up Revenues by Cutting Into Cart Abandonment — With These 9 Tips

Is Your CPG Brand a Good Candidate for DTC Sales? Consider These 5 Factors

Offices

Policies

Search

Join the Brandon Newsletter