Blog

How Facebook’s New Changes Will Affect Brands

michael jordanby michael jordan
on 09/26/2011

Mark Zuckerberg’s at it again. At this week’s f8, the king of Facebook unveiled the biggest changes to the platform ever. How are these changes going to influence businesses and what we do with brand pages? We think, once everything evens out, everything will be ok. Heck, not just ok, but better.

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Google Search Becomes More Social

Scott Brandonby Scott Brandon
on 06/17/2011

Have you heard about Google’s new +1 button and social search? It is Google’s newest initiative to counter Facebook’s social dominance and the ubiquitous nature of the Facebook “like” button.

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Twitter 101

Scott Brandonby Scott Brandon
on 06/29/2009

Everybody these days is crazy about Twitter, especially marketers. And, they should be. In this blog, I will explore many of the possible uses for Twitter and why it is a relevant and important marketing tool.
What is Twitter

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Who Will Survive

scott brandon
on 04/09/2009

So which agencies will survive and even thrive over the next 5 years? We believe that it will be the agencies that think Twitter and Facebook first, not TV. Most agencies are still out there trying to buy their media when the tools to “earn” it have never been greater. While marketing spending will continue to increase, traditional media spending will continue to decline. The new agency of this decade must possess the creative and technological skills necessary to implement social campaigns on Facebook and Twitter.

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Move Over CNN, Here Comes Mommy

scott brandon
on 03/31/2009

Authority driven media content (think CNN and The Nightly News) is rapidly being replaced by authentic, user generated opinion. More importantly, moms are quickly gaining a powerful voice via blogs and Tweets. So much so that they are the new darlings of the brand advertising world.

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What is a Wiki?

scott brandon
on 05/21/2008

Wikis are a very powerful marketing tool. They are extremely user-friendly, both on the front- and back-ends; and they are quite affordable.

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Rise of the Blogger

scott brandon
on 05/06/2008

There was once a time when a blog was, simply put, an online diary for ordinary people to express their thoughts, feelings and events in their daily lives. Today, blogs are widely read and can greatly impact the success or demise of a company.

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