Blog

The WE Relationship

scott brandon
on 06/03/2008

A friend sent a book review my way yesterday of Steve Yastrow’s WE: The Ideal Customer Relationship. I have posted the review below. This is a very relevant topic for today’s marketers. As an agency, we are continually pushing our clients to engage their customers online, to listen to them and to communicate with them individually. This is very hard for many companies to do. Especially big ones who want so desperately to control everything about their communications efforts. The chart that differentiates between a WE relationship and an US & Them relationship says it all.

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Memorial Day

scott brandon
on 05/26/2008

This Memorial Day, we honor all those who have served in the military to preserve our way of life and the freedom that we all enjoy. We are blessed to live in a country where we are truly free and I want to take this moment to personally thank each and every person who has served and is serving in our military. When I think about how young our country really is and look at all it has accomplished, it makes me wonder just how long we will remain as free and successful as we are today.

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Valuable Statistics Shed Light on Healthcare Industry

scott brandon
on 05/14/2008

I was doing some research the other day as we prepared a marketing plan for a client and I came across some very interesting statistics: The number of people who have used the Internet to search for health-related information increased from 53% in 2005 to 71% in 2007. This brings the number of all U.S. adults who have ever searched for health information online to 160 million, from 136 million in 2006 and 117 million in 2005—a 37% increase over two years.

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Primetime TV Viewing On The Web Makes Large Gains

scott brandon
on 02/11/2008

According to study released Monday, February 4 by Solutions Research, primetime TV viewing on the Web has gained considerably in the past year.

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“Too Little – Too Late

scott brandon
on 02/04/2008

Microsoft’s bid to buy Yahoo at a 62% premium on Friday caused quite a stir in the media world, but is it too little too late? As of August 2007. Nielson ranked the top search engines with Google holding a 53% market share, followed by Yahoo with 19.9% and Microsoft with 12.9%. Since it initially launched its search engine, Google had consistently gained market share in each and every measuring period while Yahoo has seen its share atrophy steadily over that same time. Google is now seen as the leader in not only search, but innovation. Google is also very bold. Its acquisition of YouTube last year is testament to that fact.

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Interesting Trend…

scott brandon
on 08/14/2007

Here at Brandon we subscribe to a very interesting service called Iconoculture which spots world-wide trends and assists us in brand planning for our clients. A recent trend identified by Iconoculture was very interesting…

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No One Reads Ads

scott brandon
on 05/15/2007

We have all heard the statistic that the average American is bombarded with over 3,000 advertising messages each day. With so many ads delivered over so many platforms, why is advertising effectiveness decreasing? Are we becoming de-sensitized to it all? Certainly that is the case with traditional internet banner ads, where research has proven that frequent web users eye’s nearly always fall below the top banner. So what does work?

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The Power of Search – it’s In the Numbers

scott brandon
on 05/08/2007

I was reading a recent report by Harris Interactive stating that 80% of all Internet traffic begins at a search engine. Perhaps even more interesting was a number from Double Click reporting that 41% of web users use search for simple web navigation by typing a query directly into a search engine versus typing the URL directly into their browser.  Those are astounding numbers that clearly magnify the importance of search marketing.

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Rupert’s Big Bid

scott brandon
on 05/01/2007

Today, Rupert Murdoch’s News Corp. made a $5 billion takeover offer for Dow Jones & Co., parent company of The Wall Street Journal. The bid comes at a critical time in the newspaper industry, when defections of readers and advertisers to the Internet has sharply eroded newspaper profits and raised doubts about the industry’s long term future. In the past year two newspaper empires, Knight Ridder Inc. and Tribune Co., have put themselves on the market after pressure from restive shareholders. Knight Ridder ended up being bought by McClatchy Co. while Tribune decided to go private in an $8.2 billion transaction backed by real estate magnate Sam Zell.

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Web 2.0

scott brandon
on 01/28/2007

The newest buzzword to hit the marketing world is “Web 2.0”. With the explosion in popularity of FaceBook, MySpace and YouTube, marketers are scratching their heads at how to effectively and efficiently utilize this phenomenon for their clients.

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