Blog

Facebook comments in Google search good news for some, bad for others

by Ashley Bruno
on 11/22/2011

Get ready for more recent search results and Facebook comments incorporated in your searches, thanks to Google.

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How Facebook’s New Changes Will Affect Brands

by michael jordan
on 09/26/2011

Mark Zuckerberg’s at it again. At this week’s f8, the king of Facebook unveiled the biggest changes to the platform ever. How are these changes going to influence businesses and what we do with brand pages? We think, once everything evens out, everything will be ok. Heck, not just ok, but better.

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The iPad Will Change the Way We Compute

by Scott Brandon
on 04/28/2010

I am typing this new blog entry on my new iPad using the “Pages” productivity tool. Being in the communications business, I like to explore new technology, especially interactive technology to see what impacts it could have on marketing in the future.

As busy as I am, I would be the first to admit that I was not thrilled at having to manage “another” device. I already have a MacBook and an iPhone and keeping them synced and charged seems like enough trouble. (As an aside, I converted to Mac about eight months ago from being a life-long PC user and I am hooked). I did not pre-order my iPad but waited to read the initial reviews. After researching, I went to Best Buy and here I am.

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Tips and Tricks to Maximize Tripadvisor

by tabitha bale
on 04/07/2010

Tripadvisor is the must have marketing tool for any hotel.  It is the largest online travel community where you can read information and opinions from other travelers while you are planning your next vacation.

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On The Agency Front Line

by Scott Brandon
on 06/18/2009

Being on the front lines of the agency – client dialogue as it relates to the engaging of this all the rage topic of social media, I’ve heard some interesting words coming out of corporate marketing chiefs, especially as it relates to social marketing/media in the healthcare space.  But these comments seem to also apply to a broader range of industries also based on my other conversations. 

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Can the Kindle Save Publishing?

scott brandon
on 04/13/2009

I came across an article in the Wall Street Journal today about Amazon’s plans to develop a Kindle with a larger screen http://bit.ly/mbfNC . The kindle itself may be the most disruptive technology since the iPod. I don’t own a Kindle, but I know several people who do and love the device both for its lightweight size and its ability to auto update the latest editions of their favorite newspapers while they sleep.

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Creating New Contextual Marketing Messages

scott brandon
on 03/30/2009

Another indication that people are still spending money in this recession, but just in other ways is the recent quarterly financial information from GameStop Corp. The company’s net income rose 22% amid strong sales in the company’s fiscal fourth quarter, especially for used videogames, and the retailer projected strong earnings for the current quarter.

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You Cannot Multiply Wealth By Dividing It

scott brandon
on 03/27/2009

You cannot legislate the poor into prosperity by legislating the wealthy
out of prosperity.

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Changing How We Think

scott brandon
on 03/24/2009

Last week, one of the Originalists in our group shared a Web site she found of interest called Think Again at http://thinkagain.theatlantic.com/. In the Blog section, there was a question that piqued my interest – “Is Google Making Us Stupid”? The site was developed by The Atlantic Magazine and the writing is fantastic. This particular article fired off several more questions in my head.

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Originality is the New Strategy

scott brandon
on 03/23/2009

Ideas are everywhere these days. They are a dime a dozen. They grow on trees. But, have you ever thought about what makes one idea better than another?

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