Web Site Design Tip 8 - Maxmize Hot Spots

scott brandon
on 07/01/2008

Use hot spots for the most appealing and/or attention-grabbing aspects. There is a distinctive pattern of eye fixation when the landing page loads in front of us.

Note the heat map graphic:

- Our eyes are naturally drawn to elements such as bullet points, lists, icons and large typography. Typically, this is also in the top section of the Web site, so you need to make sure you put your most important “grabbing” information up there.
- Note on the example how much of the page is not even viewed.

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Comments

by Erik Mathre on 07/13/2009 at 10:54

A great example of using technology to track which 50% of advertising that Ogilvy wondered was effective. Now if more advertisers, and agencies, would remember that effective communication still needs to connect with the human soul, imagine what kind of future that will deliver for us.

by Jaydee on 05/28/2011 at 2:30

And I thuhgot I was the sensible one. Thanks for setting me straight.

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