Blog

The Facebook/Amazon Partnership – A Match for Google

by Scott Brandon
on 07/30/2010

On Tuesday, Facebook and Amazon announced a partnership that I think has Google very concerned. The partnership is the most significant integration between the social and transaction-based segments of the web. In a nutshell what the integration allows is for Amazon to offer a “personalized” page, where consumers can see product recommendations that are influenced by their social media footprint, their friends and their own tastes. This is extremely powerful.  For example, we know that Amazon has been the master of relational data and have used the purchase habits of its users to assist shoppers and make recommendations. Then, it added shopper reviews to the site, which gave the shopper a way to clearly distinguish between like products (it is said that adding reviews to the site increased sales by 30%). NOW, the shopper has even better data to make distinctions between products and to get recommendations based on data outside of Amazon’s shopper network.

Read More »

Facebook Website Integration

by julie von bokern
on 07/14/2010

In less than 5 years, social media has transformed marketing.  Businesses (and marketers) now have unlimited outlets to plug their product and millions of additional consumers who are, or could be, exposed to their product.  How exilerating and, well, overwhelming!

Read More »

Cool Apps for Weary Searchers

by julie von bokern
on 06/04/2010

I am in a constant struggle when I sit down and search for new apps for my iPhone.  Inevitably, I end up completely frustrated by the fact that I am inundated with apps that don’t appeal to me.  (Come on Apple, you have the Genius technology in the iTunes Store for music, develop the same concept for app downloading!!)  Anyway, through my frustration, I press on and have discovered a few apps I can’t live without. 

Read More »

Tools for Your Case

by lynne boykin
on 05/19/2010

In today’s fast pace world, we are all looking for ways that help us be more productive and remain more informed.  The legal industry is no different.  Collaborating, keeping up with the latest industry news, staying abreast of changes in government and in the economy certainly helps attorneys improve their productivity and work performance for their clients.

Read More »

Marketing Trends to Watch

by Scott Brandon
on 05/06/2010

The following is a presentation that I give to Associations and Conventions on marketing trends to watch and how they might impact your business and/or marketing efforts.

Read More »

Should a Golf Blog Be Called a Flog (Golf Spelled Backwards)?

by Phil werz
on 05/04/2010

Golf blogs are like golf swings, no two are quite the same. But, in the blogosphere, there are some insightful, inspiring and fun golf blogs out there to check out. Here are some suggestions:

Read More »

The iPad Will Change the Way We Compute

by Scott Brandon
on 04/28/2010

I am typing this new blog entry on my new iPad using the “Pages” productivity tool. Being in the communications business, I like to explore new technology, especially interactive technology to see what impacts it could have on marketing in the future.

As busy as I am, I would be the first to admit that I was not thrilled at having to manage “another” device. I already have a MacBook and an iPhone and keeping them synced and charged seems like enough trouble. (As an aside, I converted to Mac about eight months ago from being a life-long PC user and I am hooked). I did not pre-order my iPad but waited to read the initial reviews. After researching, I went to Best Buy and here I am.

Read More »

Are you a fan of being liked?

by michael jordan
on 04/16/2010

Facebook has announced that coming soon the “become a fan” button would be replaced with a “like” button when it comes to brands.

Read More »

Tips and Tricks to Maximize Tripadvisor

by tabitha bale
on 04/07/2010

Tripadvisor is the must have marketing tool for any hotel.  It is the largest online travel community where you can read information and opinions from other travelers while you are planning your next vacation.

Read More »

Why You, as a Lawyer, Need SEO & PPC

by heather johnson
on 03/30/2010

Many law firms these days are starting to get serious about their online business.
Law firms with websites that are not optimized for search engines are like a defendant going to court without a lawyer.

There are two important elements of internet marketing that will help you stay ahead of your competition. These two elements are Search Engine Optimization (SEO)  and Pay Per Click (PPC). Some people might say one is better than the other, but the truth is, that a combination of the two will gain you the maximum benefit. PPC is good for short-term benefits, while SEO is good for Long-term benefits.

Read More »