Blog

I Am Proud to be One of the More Than 500 Million Users on Facebook

wendi burrellby wendi burrell
on 11/18/2010

If I had a nickel for every time I heard a friend or acquaintance say, “I don’t have time to get on Facebook,” well, I guess I would be as rich as Mark Zuckerberg.

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Latest Mobile Device Penetration: Who is Winning the SmartPhone War?

sherry moatsby sherry moats
on 11/11/2010

I really don’t like to call it a war, I prefer a competition.  So, who are the competitors?  You’ve got Apple (iPhone), Google (Android), RIM (BlackBerry) and now… Windows Phone… they all have something to offer.

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Facebook Tags and the Future

Ashley Brunoby Ashley Bruno
on 11/01/2010

Facebook has introduced a new tool to allow businesses to stand out in the Social Media climate.

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Why Facebook Will Not Go the Way of Myspace

Katherine Wilsonby Katherine Wilson
on 10/22/2010

Long before Facebook came into existence, I was an active user on Myspace. With my first friend Tom Anderson, I was well on my way to finding friends and networking in the digital age.

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Creating Trial – a Mathematical Perspective

tabitha baleby tabitha bale
on 10/14/2010

As the Media Director at The Brandon Agency, I prefer numbers to words.  So for this blog entry, I decided to appeal to the other numerical nerds out there in the world wide web and blog about the 1,2,3’s.

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Internet Helped the TV Star

michael jordanby michael jordan
on 10/07/2010

Back in the 1980s, the Buggles kicked off the institution that became MTV with their promo clip for “Video Killed The Radio Star.” Quickly after, acts that were aesthetically challenged soon became virtually extinct (think the Steve Miller Band).

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Resurgence of Print

tabitha baleby tabitha bale
on 09/30/2010

A year ago everyone I know jumped on the “Print is Dead” bandwagon.  I kind of laughed a little to myself because although subscriptions were decreasing and some newspapers ended up folding – I still continued to place media buys in print.

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The Facebook/Amazon Partnership – A Match for Google

Scott Brandonby Scott Brandon
on 07/30/2010

On Tuesday, Facebook and Amazon announced a partnership that I think has Google very concerned. The partnership is the most significant integration between the social and transaction-based segments of the web. In a nutshell what the integration allows is for Amazon to offer a “personalized” page, where consumers can see product recommendations that are influenced by their social media footprint, their friends and their own tastes. This is extremely powerful.  For example, we know that Amazon has been the master of relational data and have used the purchase habits of its users to assist shoppers and make recommendations. Then, it added shopper reviews to the site, which gave the shopper a way to clearly distinguish between like products (it is said that adding reviews to the site increased sales by 30%). NOW, the shopper has even better data to make distinctions between products and to get recommendations based on data outside of Amazon’s shopper network.

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Facebook Website Integration

julie von bokernby julie von bokern
on 07/14/2010

In less than 5 years, social media has transformed marketing.  Businesses (and marketers) now have unlimited outlets to plug their product and millions of additional consumers who are, or could be, exposed to their product.  How exilerating and, well, overwhelming!

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Cool Apps for Weary Searchers

julie von bokernby julie von bokern
on 06/04/2010

I am in a constant struggle when I sit down and search for new apps for my iPhone.  Inevitably, I end up completely frustrated by the fact that I am inundated with apps that don’t appeal to me.  (Come on Apple, you have the Genius technology in the iTunes Store for music, develop the same concept for app downloading!!)  Anyway, through my frustration, I press on and have discovered a few apps I can’t live without. 

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