Blog

Hey Groupon

by michael jordan
on 05/12/2011

Groupon, the newest online deal/coupon darling for consumers is now staring stiff competition straight in the face from the Web monoliths Facebook and Google.

Yes, that’s right. Facebook and Google are getting into “extreme couponing.”

Read More »

Celebrity Endorsements

by tabitha bale
on 05/04/2011

One of the Brandon Agency’s clients, Myrtle Beach Golf Holiday, recently incorporated a national media buy with ESPN Radio and espnradio.com that included a celebrity endorsement by the hosts of Mike and Mike in the Morning, Mike Golic and Mike Greenberg.

Read More »

The Royal Wedding – A Social Media Event

by sherry moats
on 04/27/2011

Things sure have changed since July 29, 1981 when Prince Charles and Lady Diana Spencer wed.  A worldwide TV audience of more than 750 million watched their wedding.  Obviously, Will and Kate’s nuptials will be the biggest since the marriage of his parents, and it’s undoubtedly causing a massive global interest. The Prince and Kate’s wedding, like his parents, will also be accessible to the public, and is expected to be watched by up to 2 billion people worldwide.

Read More »

Generation Y

by Katherine Wilson
on 04/12/2011

As one of the youngest members of The Brandon Agency, I feel it is my duty to touch on the subject of my age group, Generation Y. There is some speculation as to where this age group starts, but for simplicity’s sake let’s just say it is people born between 1980 and into the 1990s. Most of the Gen Y’s are currently in their 20s and are children of the baby boomers – hence the other name for our generation, the Echo Boomers.

Read More »

The Value of a Facebook Fan Is Zero

by Scott Brandon
on 03/26/2011

The social media world is currently buzzing about the value of a Facebook fan. As businesses invest more into social media, the answer to this question is going to continue to grow in importance. Marketers want a quantifiable ROI for social media so they start to estimate the value of a fan.

Read More »

Feeling nostalgic?  So are some marketers.

by sherry moats
on 03/24/2011

You could say, ”what goes around comes around”…at least that is what I said when I recently saw the Pepsi and Mountain Dew “throwback” cans on the shelf of my local Wal-Mart.  When I saw the “new” look I did a double take.

Read More »

Cruising and Facebook…It’s a Social Thing

by sherry moats
on 02/21/2011

Cruising is absolutely my most favorite thing to do for a vacation.  I’ve been on four so far, and believe me, they’ve been some of the best experiences of my life and I’ve met a lot of great people.

Read More »

Understanding, It Can’t Be That Hard to Understand

by Katherine Wilson
on 02/14/2011

One of the most important things in advertising is being able to understand your client’s business. Without understanding the ins and outs of their business, it would be impossible to make successful advertisements to sell their products and services. That’s pretty well understood…

Read More »

2011 – The Year of Mobile

by Scott Brandon
on 12/21/2010

Did you know that there are more mobile phones on planet Earth than there are toothbrushes? That’s right. Today, there are 4.6 billion humans connected through a mobile phone (4 out of 5 adults). But there are only an estimated 4.2 billion people who have a toothbrush. It’s crazy when you really think about it.

Read More »

Why would you want to use dropbox?

by jami flannelly
on 11/24/2010

Well, first of all, what is dropbox?  It is a handy little tool for anyone who works with more than one computer, or has the need to deliver or receive files from others.  Simply put, Dropbox provides online storage space.

Read More »