Blog

Pinterest. A New Way of Collecting Online Inspiration

by Ashley Bruno
on 02/01/2012

About a month ago, I remember being at our office and hearing someone mention Pinterest. A few people then shared their experiences with it, but now it has turned into a frenzy, with all I am hearing now is “I am addicted to Pinterest!”

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Two words: Holiday Shopping. Need I say more? Yes, two more words: Social Media.

by Katherine Wilson
on 11/28/2011

Social media has blasted onto the shopping scene the past few years and this year will be no exception. It will be one of the key drivers of holiday buying this season. According to InMobi an estimated 60 million mobile phone users plan on utilizing their devices for shopping during the upcoming holiday season. Over one-third of these individuals have the intention of making purchases directly from their smartphones.

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Facebook comments in Google search good news for some, bad for others

by Ashley Bruno
on 11/22/2011

Get ready for more recent search results and Facebook comments incorporated in your searches, thanks to Google.

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Facebook and Virtual Worthiness

by michael jordan
on 11/10/2011

In a marketing world where the bottom line means more now than ever, there’s a wide breadth of what one can use to measure Facebook success.

If you have an Omniture-enhanced website, it is easy to see traffic that may flow to your site or webstore from Facebook without any hindrance.  From here you can make a tangible assessment of how much revenue is being generated from social media.

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How Facebook’s New Changes Will Affect Brands

by michael jordan
on 09/26/2011

Mark Zuckerberg’s at it again. At this week’s f8, the king of Facebook unveiled the biggest changes to the platform ever. How are these changes going to influence businesses and what we do with brand pages? We think, once everything evens out, everything will be ok. Heck, not just ok, but better.

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Toddlers and Technology – A Whole New Can Of Worms

by tabitha bale
on 08/17/2011

I guess I should have seen this coming when I saw my three year-old nephew sit quietly and play games with the iPad. Or when he says, “Aunt Tab, I’ll show you how to do it,” when I am trying to figure out an app or looking at his games. 

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A Google+ Tutorial

by Ashley Bruno
on 08/05/2011

This slideshow is an overview of Google+.

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Google Search Becomes More Social

by Scott Brandon
on 06/17/2011

Have you heard about Google’s new +1 button and social search? It is Google’s newest initiative to counter Facebook’s social dominance and the ubiquitous nature of the Facebook “like” button.

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How to Keep the Conversation Going in a Digital World

by Katherine Wilson
on 06/13/2011

It is an indisputable fact that word-of-mouth is the best form of advertising. One of the most trusted sources of information about a product is a friend or family member’s good or bad review. The information we gather through word-of-mouth is typically more trusted than intrusive media promotions.

However, in today’s digital and social world, that word-of-mouth advertising isn’t necessarily spoken face to face.

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QR Codes. What Are They All About?

by sherry moats
on 06/06/2011

Those little black and white squares…you may have seen them in a magazine ad or on the back of a postcard and wondered what the heck is it and what’s its purpose? They’re called QR (Quick Response) Codes.  Simply put, they are similar to barcodes, except they can hold a lot more data.

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