Blog

27Jun 2017
By Ed Lammon

While few of us go to such lengths to correct the everyday errors that annoy us, all editors have their pet peeves — misspellings and grammatical goofs that just drive us crazy.

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19Jun 2017
By Denise Dionne

A brand’s logo must be simple, yet still convey the ethos of the brand in a way that resonates with consumers. They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends.

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02May 2017
By Talia LeBlanc

Properly pitching the media is an art form that involves both describing the root of a story and sparking the idea that the story is of interest or importance to the audience.

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06Apr 2017
By John Williamson

SEOs have always used keyword rankings reports, and clients have always wanted them. But, have we ever stopped to ask “why?” Here, we’ll examine why individual keyword rank is largely an unreliable, un-actionable metric, and investigate some superior statistics to use instead.

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15Mar 2017
By Scott Brandon

2017 is already off to a great start, especially for our clients. In January, we assisted two of them at the annual SHOT (Shooting, Hunting, Outdoor Trade) Show in Las Vegas. Amongst thousands of other companies, our clients were recognized for their new product innovation, and we couldn’t be more proud.

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09Mar 2017
By Carlie Mills

In the digital-minded world in which we live, consumers are savvier than ever before — they no longer easily fall for click-bait, are wary of sales-y type speak and know exactly when to “skip” pre-roll videos. That’s why the way your brand talks with its audience is important if you want to stay alive, and vital if you want to thrive.

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20Feb 2017
By Malorie Pastor

A company’s brand is its body, mind and soul — it defines the ethos and reason for being to your customers or clients, employees, and stakeholders. A brand is the ship: With carefully constructed design, built to weather the hardest of situations, it will guide a company through anything. Without a brand, products and services are simply the sails flapping in the wind without anchor or direction.

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