Blog

What do You Use Your Phone to do?

by Ashley Bruno
on 05/16/2012

What is the last thing you used your phone to do? Was it to check out the score of a Lakers game? To research reviews on a new restaurant in town? Or to look up nearby towing companies for a friend having car trouble?

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The Art of Content: Literary Writing Tips For The Marketer (Ed. 1)

by michael jordan
on 04/16/2012

One of my favorite Twitter accounts (with which, I certify, I have no formal affiliation whatsoever), is @AdviceToWriters. Their tweets roll in hourly and take the form of quotations from different famous writers.

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Facebook Ch-Ch-Changes

by michael jordan
on 03/16/2012

Just like the David Bowie song, Facebook pages are undergoing changes.

And with these changes, that means brand business strategies are going to have to change.

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Pinterest. A New Way of Collecting Online Inspiration

by Ashley Bruno
on 02/01/2012

About a month ago, I remember being at our office and hearing someone mention Pinterest. A few people then shared their experiences with it, but now it has turned into a frenzy, with all I am hearing now is “I am addicted to Pinterest!”

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Two words: Holiday Shopping. Need I say more? Yes, two more words: Social Media.

by Katherine Wilson
on 11/28/2011

Social media has blasted onto the shopping scene the past few years and this year will be no exception. It will be one of the key drivers of holiday buying this season. According to InMobi an estimated 60 million mobile phone users plan on utilizing their devices for shopping during the upcoming holiday season. Over one-third of these individuals have the intention of making purchases directly from their smartphones.

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Facebook comments in Google search good news for some, bad for others

by Ashley Bruno
on 11/22/2011

Get ready for more recent search results and Facebook comments incorporated in your searches, thanks to Google.

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Facebook and Virtual Worthiness

by michael jordan
on 11/10/2011

In a marketing world where the bottom line means more now than ever, there’s a wide breadth of what one can use to measure Facebook success.

If you have an Omniture-enhanced website, it is easy to see traffic that may flow to your site or webstore from Facebook without any hindrance.  From here you can make a tangible assessment of how much revenue is being generated from social media.

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How Facebook’s New Changes Will Affect Brands

by michael jordan
on 09/26/2011

Mark Zuckerberg’s at it again. At this week’s f8, the king of Facebook unveiled the biggest changes to the platform ever. How are these changes going to influence businesses and what we do with brand pages? We think, once everything evens out, everything will be ok. Heck, not just ok, but better.

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Toddlers and Technology – A Whole New Can Of Worms

by tabitha bale
on 08/17/2011

I guess I should have seen this coming when I saw my three year-old nephew sit quietly and play games with the iPad. Or when he says, “Aunt Tab, I’ll show you how to do it,” when I am trying to figure out an app or looking at his games. 

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A Google+ Tutorial

by Ashley Bruno
on 08/05/2011

This slideshow is an overview of Google+.

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