19Jun 2017

A brand’s logo must be simple, yet still convey the ethos of the brand in a way that resonates with consumers. They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends.

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02May 2017

Properly pitching the media is an art form that involves both describing the root of a story and sparking the idea that the story is of interest or importance to the audience.

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24Apr 2017

6 Reasons Why You Should Be Using an Affiliate Marketing Program

(and 3 Reasons Why You Shouldn’t)

John Williamson

Affiliate marketing can be an extremely cost-effective way to boost conversions by tapping into a previously undiscovered stream of warm leads, but is it a good strategy for your business?

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06Apr 2017

The Case Against Keyword Rankings

Why They Don't Reflect SEO Success, and the Superior Stats That Do

John Williamson

SEOs have always used keyword rankings reports, and clients have always wanted them. But, have we ever stopped to ask “why?” Here, we’ll examine why individual keyword rank is largely an unreliable, un-actionable metric, and investigate some superior statistics to use instead.

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29Mar 2017

Gather ‘round and be dazzled by the historic tables added to our Charleston and Chattanooga offices.

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15Mar 2017

2017 is already off to a great start, especially for our clients. In January, we assisted two of them at the annual SHOT (Shooting, Hunting, Outdoor Trade) Show in Las Vegas. Amongst thousands of other companies, our clients were recognized for their new product innovation, and we couldn’t be more proud.

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09Mar 2017

In the digital-minded world in which we live, consumers are savvier than ever before — they no longer easily fall for click-bait, are wary of sales-y type speak and know exactly when to “skip” pre-roll videos. That’s why the way your brand talks with its audience is important if you want to stay alive, and vital if you want to thrive.

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20Feb 2017

Why Brand is More Important Than Ever

Making Your Brand a 2017 Resolution

Malorie Pastor

A company’s brand is its body, mind and soul — it defines the ethos and reason for being to your customers or clients, employees, and stakeholders. A brand is the ship: With carefully constructed design, built to weather the hardest of situations, it will guide a company through anything. Without a brand, products and services are simply the sails flapping in the wind without anchor or direction.

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14Feb 2017

Why Authenticity Matters

Scott Brandon

We spend a lot of time discussing authenticity with our clients. An authentic business truly inspires consumers and ultimately prospers. Some of our clients confuse authenticity with transparency, and others sometimes think that the very nature of marketing prevents the brand from being authentic. So, we take great care with our clients to build brands that are truly authentic.

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21Dec 2016

The work Newland Communities puts forth in creating and launching one of its unsurpassed mixed-use, master-planned communities is far from that simple, but our job at The Brandon Agency was to help the company publicly debut its newest North Carolina community—RiverLights in Wilmington—making it immediately recognizable and in demand throughout the region.

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