29Mar 2017

Gather ‘round and be dazzled by the historic tables added to our Charleston and Chattanooga offices.

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15Mar 2017

2017 is already off to a great start, especially for our clients. In January, we assisted two of them at the annual SHOT (Shooting, Hunting, Outdoor Trade) Show in Las Vegas. Amongst thousands of other companies, our clients were recognized for their new product innovation, and we couldn’t be more proud.

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09Mar 2017

In the digital-minded world in which we live, consumers are savvier than ever before — they no longer easily fall for click-bait, are wary of sales-y type speak and know exactly when to “skip” pre-roll videos. That’s why the way your brand talks with its audience is important if you want to stay alive, and vital if you want to thrive.

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20Feb 2017

Why Brand is More Important Than Ever

Making Your Brand a 2017 Resolution

Malorie Pastor

A company’s brand is its body, mind and soul — it defines the ethos and reason for being to your customers or clients, employees, and stakeholders. A brand is the ship: With carefully constructed design, built to weather the hardest of situations, it will guide a company through anything. Without a brand, products and services are simply the sails flapping in the wind without anchor or direction.

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14Feb 2017

Why Authenticity Matters

Scott Brandon

We spend a lot of time discussing authenticity with our clients. An authentic business truly inspires consumers and ultimately prospers. Some of our clients confuse authenticity with transparency, and others sometimes think that the very nature of marketing prevents the brand from being authentic. So, we take great care with our clients to build brands that are truly authentic.

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21Dec 2016

The work Newland Communities puts forth in creating and launching one of its unsurpassed mixed-use, master-planned communities is far from that simple, but our job at The Brandon Agency was to help the company publicly debut its newest North Carolina community—RiverLights in Wilmington—making it immediately recognizable and in demand throughout the region.

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21Dec 2016

Most of us can agree that 2016 can catch the next bus to “see ya” anytime now. (Prince, David-freaking-Bowie, SNAPE?! C’mon!) However you feel about this passing year, it was a doozy filled with any dank meme you could find to help you cope. The social media world was no different. From the giggling Chewbacca mom and Ken Bone to the #MannequinChallenge and everything in between, we saw some wacky things this year in our feeds. Here’s a snapshot.

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16Nov 2016

Dos and Don’ts of Design

Stephanie Krause

More than likely, there will be times when you want to create a quick visual for your company on your own. A few simple tips can help you create effective visuals for your brand’s message. Follow these 10 suggestions for creative that will stay on brand and keep the consistency and message on point.

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03Nov 2016

Instagram is growing up — and moving out of its seemingly snotty teenage years, when it often stayed in its room with the door shut while big brother Facebook was opening up its API. In 2015, the photo-sharing platform broke down its angst-filled exterior (maybe caving to peer pressure?) to allow advertising. And this week, with the announcement of shopping on Instagram, the platform is now proving it’s ready to graduate. We see this is as a game changer for mobile commerce.

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12Oct 2016

A quick glance around a subway train, a ticket line, or even your own dinner table will reveal a fact that you already know to be true: People are always on their mobile devices these days. They’re using them to text, play games, watch movies or, of course, search the web.

So when these people — these current and potential customers — stumble upon your website on their smartphones, tablets or TVs, what do they find? A custom-built mobile site? A slick responsive design? Maybe just a teeny, illegible version of your desktop site that’s not mobile optimized at all? Here’s what they could and should find:

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