In less than 5 years, social media has transformed marketing. Businesses (and marketers) now have unlimited outlets to plug their product and millions of additional consumers who are, or could be, exposed to their product. How exilerating and, well, overwhelming!
I am in a constant struggle when I sit down and search for new apps for my iPhone. Inevitably, I end up completely frustrated by the fact that I am inundated with apps that don’t appeal to me. (Come on Apple, you have the Genius technology in the iTunes Store for music, develop the same concept for app downloading!!) Anyway, through my frustration, I press on and have discovered a few apps I can’t live without.
In today’s fast pace world, we are all looking for ways that help us be more productive and remain more informed. The legal industry is no different. Collaborating, keeping up with the latest industry news, staying abreast of changes in government and in the economy certainly helps attorneys improve their productivity and work performance for their clients.
The following is a presentation that I give to Associations and Conventions on marketing trends to watch and how they might impact your business and/or marketing efforts.
Golf blogs are like golf swings, no two are quite the same. But, in the blogosphere, there are some insightful, inspiring and fun golf blogs out there to check out. Here are some suggestions:
I am typing this new blog entry on my new iPad using the “Pages” productivity tool. Being in the communications business, I like to explore new technology, especially interactive technology to see what impacts it could have on marketing in the future.
As busy as I am, I would be the first to admit that I was not thrilled at having to manage “another” device. I already have a MacBook and an iPhone and keeping them synced and charged seems like enough trouble. (As an aside, I converted to Mac about eight months ago from being a life-long PC user and I am hooked). I did not pre-order my iPad but waited to read the initial reviews. After researching, I went to Best Buy and here I am.
Facebook has announced that coming soon the “become a fan” button would be replaced with a “like” button when it comes to brands.
Tripadvisor is the must have marketing tool for any hotel. It is the largest online travel community where you can read information and opinions from other travelers while you are planning your next vacation.
Many law firms these days are starting to get serious about their online business.
Law firms with websites that are not optimized for search engines are like a defendant going to court without a lawyer.
There are two important elements of internet marketing that will help you stay ahead of your competition. These two elements are Search Engine Optimization (SEO) and Pay Per Click (PPC). Some people might say one is better than the other, but the truth is, that a combination of the two will gain you the maximum benefit. PPC is good for short-term benefits, while SEO is good for Long-term benefits.
Tripadvisor is the must have marketing tool for any hotel. It is the largest online travel community where you can read information and opinions from other travelers while you are planning your next vacation.