social media

Let’s start off with our definition of social media. Social media is the art of engaging people across multiple social channels to become advocates and evangelists for your brand. It sounds easy, but it’s really not. It requires strategy, knowledge, skills, tools, commitment and most important, an open-mind. The game has changed, the tools have changed and the way we talk to customers has changed – are you ready? Still questioning whether you need it?

Here at The Brandon Agency we use a holistic social media approach. Our team has deep experience in digital PR, advertising, creative development, custom web programming, search engine optimization and interactive marketing.  We look at each client differently but apply a common set of fundamentals and principles to each. At the end of the day we deliver results to our clients based on their goals and objectives, by creating a dialogue between consumers and brands.  Success is no longer measured by reach and frequency, but by the power of two-way interactivity and involvement. We work to give a brand’s core audience a “Voice” and turn customers into evangelists. Most importantly, we use existing customers to gain new ones.

With each client we are committed to delivering a three-step approach that is sure to effectively reach their target audience.

The first step of the process begins with strategic consulting. We start with a solid foundation of strategic insights, visions and planning. Critical to this process is establishing a relationship between the company’s brand and culture relative to the social media effort. We develop policies and procedures to address any and all circumstances so rather than react – we can be proactive in our approach. Concurrently, we develop a downstream plan of work to accomplish the objectives identified in the plan. Deliverables from this process include:

•  Policy development

•  Brand projection into social media]

•  Viral planning

•  Contests, giveaway and hooks

The second step of the process is social application development, which is designed to support your brand. As the tools available continue to evolve, we work to establish which techniques will work best to accomplish the strategy that has been laid out. Some popular social media tools include:

•  Blogs

•  Online surveys

•  Online videos

•  Podcasts

•  Social networks

•  Widgets

•  Wikis

Having established a strategy and tactics for your brand, the final step of the process is consumer engagement – that’s when the conversation begins. We actively manage your social identity and tap into the power of conversation. We monitor and respond to conversations that are already happening while facilitating conversations from others. We engage, we learn, we refine. Our engagement services include:

•  Content development

    o   Content calendar

    o   PR integration

    o   Consistency

•  Monitor and reply

•  Responding

•  Fan/follow acquisition.

ROE - Return on engagement (measurement) - Once steps one through three have been built out, we then “activate” our social media platform for the financial benefit of our clients. We push offers, convert Social Media lists to other lists like opt-in email, reward referrals, ask for positive reviews and turn your customers into brand evangelists. We then track and analyze the results to give our clients a quantifiable ROI. Some of our commonly used applications include Facebook widgets, Twitter Feeds, blog feeds and social links.

Clients:

•  Provost Academy

•  Margaret Holmes

•  Peanut Patch

•  Waccamaw Golf Trail

•  Myrtle Beach Resorts

•  Sea Crest Resort

•  Coral Beach Resort

•  Holiday Inn at the Pavilion

•  Crescent Bank

•  Community First Bank

•  Waccamaw Community Foundation

•  HTC

•  FTC

•  PRTC

•  Preit Malls

•  Springs Creative Products Group

•  Creative Cuts